In the time of social media when attention span is dodging the 5 seconds barrier, we see people, both fans and participants, frantically immersed in sports for hours. In such an information-overloaded time, we see sports as a bastion for high emotion, entertainment, and the way to authentically connect brands and causes with people.
We connect brands
and sports rights holders
Sports marketing and sponsorship are not just about presenting sponsor logos at sports right holders’ assets. Its all about reaching marketing goals both for brands and sports rights holders. Sports marketing is about integrating the brand’s values and business propositions into the overall experience of participants trough experience design and customer journey.
in Industry 4.0
Information Technology is radically changing our lifestyle and living habits. But it also changes and will disrupt sports. Athlete performance, fun engagement, OTT and broadcasting, 5G, smart trackers and wearables, e-sports are trends we must choose for our projects if we do not want to be destroyed by the companies like UBER, Airbnb, Tesla. To secure effective usage of sponsorship budget we focus on these leverage points:
Festivalisation is the new buzzword, but we know it from before: user experience is the king! Regardless you are a rights holder or brand you must be the director of a show featuring superheroes.
Instead of negotiating where the sponsor logo will appear on the T-shirt, creative partnerships should be sought in activation that are striking, viral and that create share incentives.
For the first time in the history of sports, mass events (road running, triathlons, bike races…) create the opportunity for brands to engage not only fans but also event participants. How do you enter this market?
Generation Z is a generation of young people born from 1995 who grown up with mobile phones and broadband Internet access. How do they consume sports and how can we engage them through sports?
The data shows that 96 percent of people share their experience from live events on social networks. We specialize in creating THE DIGITAL OVERLAY around your event, engaging the fans and participants with different activations through Instagram, Facebook, and Youtube.
and assets building
Want to know how we can help you to grow your sports property? We can drive more fans, membership fees, and ticket sales at your income state. We specialize in brand development, storytelling, sales funnel design, social media management, remarketing, and advertising.
SportIT – Sport Marketing & Sponsorship
Tadeuša Košćuška 78
11000 Belgrade, Serbia
+381 63 8148 228