Co-owner and executive director
Tijana Popadić
Her love for the sport marketing and sponsorships has been generated through past 10 years of working in running. Pioneering the deals with major sport brands, for clubs, and website trčanje.rs and crafting campaigns for title sponsorships in Serbia Business Run gave her perspective from the rights holder side of the business. Since 2020 Tijana judges best campaigns of Europe and the region through ESA and SPORTO awards.
Tijana Popadić is currently the only member of European Sponsorship Association from Serbia. In 2023. through Sportit adn partners she organized first and only Sport Business and awards Conference in Serbia, hoping to bring sport marketing and sponsorship campaigns to a spotlight they deserve.
