Maraton je porodica

Maraton je porodica is Serbia’s first-ever campaign that targets supporters. Our main premise was that the City of Belgrade is, on the one hand, paralyzed for 6 hours during the Marathon, and on the other – families want to be with each other on that day. So we decided to offer them a chance to cheer for the runners at 2 Cheering points, with DJ refreshments and cheering equipment ready for them. Additionally, we created a microsite with an option to leave their personalized message for runners, and pick it up on the race day.

The campaign had ATL and BTL segments, and a strong digital overlay

Year:
2022.
Location:
Belgrade
Date:
Category:

Tadeuša Košćuška 78
11000 Belgrade, Serbia
tijana@trcanje.rs
+ 381 63 814 82 28