Our references and chosen sport-media projects.
OKS & UNFPA #BeActive Night Run
Clients: Olympic Committee of Serbia and United Nations Population Fund Goal: Promote European Week of Sport and connects race theme with UN millennial goals. Service: Cooperation enabling, competition management and social media campaign. Design of rely race as a mean to social marketing of “equality” as one of UN focus points in Serbia.
Extreme Intimo Underpants Run
Client: Jasmil D.O.O. Goal: Promote new sports collection and build awareness for Extreme Intimo brand. Leverage PR by organising an edgy, fun race in underpants for 100 craziest people in Belgrade. Service: Sponsorship deal, marketing, PR and event production.
POWERADE Powering Serbia running community
Clients: Coca Cola (Powerade brand). Goal: Introduce Powerade as a sport drink for runners through collaboration with regional largest running website – Trčanje.rs Service: Rebranding, positioning, video production, product placement and building awareness
Magnetrans “Taman za sportski dan” campaign
Client: Hemofarm A.D., brand Magnetrans, magnesium supplement Goal: Introducing Magnetrans and positing it as a premium magnesium supplement for health, active and employee people. Service: Positioning through community engagement and monthly giveaway using the STRAVA platform, a mobile running app, introducting #trčanjejestrava hashtag on Instagram and growing community
Athletics Federation of Serbia Serbia marathon
Client: Athletic Federation of Serbia Goal: Organize a sustainable and cost-effective mass-participation event Service: Development of a feasibility study, budget and implementation plan. Creation of brand, visual identity, marketing strategy and sponsorship strategy.
SBB Serbia Business Run
Client: Serbia Business Run and SBB Srpske kablovske mreže. Goal: Raise awareness for SBB in business community. Service: Title sponsorship deal. Accounting and production of agreed activations from the sponsorship package.
Sava Osiguranje Family Run
Client: Athletic Federation of Serbia Goal: Developing an event portfolio and mass-participation sports strategy for ASS. Service: Developing the CSR project “Family run”, concept, marketing plan and acquisition of 300 families and 1000 runners, sponsoring strategy, closing the deal with Sava Osiguranje. Production of “Active family” festival portion of the races.
PUSH Running Apparel
Client: Fush D.O.O. and Belgrade Running Club. Goal: Promote new apparel brand PUSH “Made in Dorćol”. Service: Sponsorship deal between Fush DOO and BRC. Design patterns ideas, talents and athletes endorsement, photo shooting and photo production. Development of Push Running Hub, unique location for runners in Belgrade with showroom for PUSH apparel.
adidas & Trčanje.rs adidas Running School
Client: adidas Srbija d.o.o. Year: 2015 – 2016 Goal: Belgrade running community activation and promotion of Boost technology Service: Turn-key implementation of “Running School” as a platform to build adidas runners. Several urban events like fan zones on Belgrade marathon and running parties were organised.
Samsung Marathon Academy
Client: Samsung Mobile Year: 2016. Goal: Introduce Samsung smart watch and sports gear Service: Designing the online running school campaign and production of teaser and 6 online episodes that teach people to run their first race. Creation and populating of FB group with more than 3000 runners from region. Video: Lazar Bogdanović.
Nike Run Club+ Belgrade
Client: Delta Sport DOO Year: 2012-2014 Goal: Carry out campaigns in running and localize global brand inputs. Service: Creative ideas, talents management and production of running trainings. Organisation of PR activations, such as “Nike Marakana Run”. Support in the organisation of We Run Belgrade race.
Asics Your first race guide
Client: Tref Sport DOO Year: 2014 Goal: To position Asics as the best running shoe in Serbia Service: Content creation, content marketing and native advertising in a PDF guide “Your first race” hosted on Trčanje.rs website, downloaded more than 1000 times. As a result, Asics tested No. 1 running shoe brand in our yearly consecutive market research.