About us

SportIT Sport Marketing & Sponsorship d.o.o. is officially a young agency (2019), but it’s foundation was preceded by ten years of professional work in the fields of entrepreneurship, marketing, media and project management in sports and fitness industry.

We support brands and sports rights holders to create meaningful relationships so they can fulfill their marketing and business goals.

We grew our expertise in endurance and mass-participation sports: running, company sports, biking, fitness, nordic walking, swimming, and triathlon.

From a marketing standpoint, we specialize in performance marketing (sales funnel optimization for sports properties) and sports marketing (sponsorship activations, fun engagement, and sports brand development).

Brands connected to Mass-participation

We start our history of successful projects with Delta Sport D.O.O. for which, from 2012 to 2014, we organized the Nike Running Club Belgrade, the activation of runners from the Nike flagship shop in Palace Albania. As part of this collaboration, we hosted multiple team building runs for company management and created dozens of original and premium photo & video content to localize global Nike Running campaigns.

After this experience, from 2014 to 2016, our creative team worked with all major racing brands and multisport shops in Serbia (adidas, Asics, Intersport, Sport Vision, Djak Sport …), and then spread to the consumer markets where fitness and sports are not the primary aspects of communications: Hemofarm, Erste Bank, Heineken, Imlek, Mercator, SBB, Mercedes and others. Find our references and list of chosen clients here.

Mass-participation to citizens of Serbia

During this time we also hugely invested in our own sports properties. We created projects that helped people move, be active, and live a more active and sports lifestyle.

Using social marketing we positioned running as a new fitness trend in Serbia, building the running community from 1.000 runners in 2009 to circa 100.000 people jogging regularly in Serbia in 2019.

Internally we built our know-how for performance marketing and event production, spending more than 30.000 EUR in digital advertising and organizing events for more than 10.000 people.

OUR TEAM

Veroljub Zmijanac

Veroljub Zmijanac

Creative director

System theory and social marketing are the main approaches that have helped Veroljub’s mission to create modern sports marketing agency in Serbia. His high agency makes things in sports possible. Veroljub Zmijanac finished Information Systems at the Faculty of Organisational Sciences. He is a member of Serbia Association of Mangers and part of Mass-Participation World network of leading race directors.

Tijana Popadić

Tijana Popadić

Account Director

She is one of the leading experts in the field of digital advertising and online media editing. A sociologist by profession, a lover of running and new technologies, Tijana has spent the last 8 years working to connect the two great loves – sports and advertising. Tijana has simultaneously developed Digital Media Academy, a school of digital advertising.

Uroš Zmijanac

Uroš Zmijanac

Sponsorship director

Dragoljub Milosavljević

Dragoljub Milosavljević

Running director

Marina Vignjević

Marina Vignjević

Customer happiness manager

Nevena Prokić

Nevena Prokić

Community manager

Ivan Radenković

Ivan Radenković

Head coach

Milica Luković

Milica Luković

Community manager and copywriter

Our work in Serbia

Regardless the sports sector in Serbia still (1) lives in socialist time with unchanged sport system and ownership, (2) the leaders lack modern competencies (productive management, innovative finance models, marketing and sponsorship…) and (3) that sports are still full of uncommercial and secret schemes, the new trends are coming to sports trough IT, new media, marketing approaches and the way new generation consume and participate in the sports.

We believe that technology and knowledge-based sports economy will disrupt the sports market in Serbia. Uber and Airbnb globally disrupted the taxi and booking services, so the knowledge will make brands and rights holder change. Those who don’t will still be dependent on politically arranged budget and sponsorship money, with a low level of impact and effectiveness.

Unfortunately, or inevitably, this approach is experiencing massive failure in all spheres of society. Resistance to change will be futile, as new generations of young people, digital natives, become primary customers segment to the sports industry. The change will be painful.

SportIT.agency in Serbia works with (1) rights holders (clubs, associations, event organizers, athletes), (2) brands, (3) sports media and (4) government institutions (secretaries, associations, tourist organizations, etc) who see little longer in the future and have the organizational capacity to learn, to prepare for this changes.