About us

SportIT Sport Marketing & Sponsorship d.o.o. is officially a young agency, but its foundation was preceded by ten years of professional work in the fields of entrepreneurship, marketing, media and project management in sports and fitness industry.

We start our history of successful projects with Delta Sport D.O.O. for which, from 2012 to 2014, we organized the Nike Running Club Belgrade, the activation of runners from the Nike flagship shop in Palace Albania. As part of this collaboration, we hosted a series of workshops for Delta salespeople in the running category, multiple team building runs for company management and created dozens of original and premium photo & video content to localize global Nike Running campaigns.

After this experience, from 2014 to 2016, our creative team worked with all major racing brands and multisport shops in Serbia (adidas, Asics, Intersport, Sport Vision, Djak Sport …), and then spread to the consumer markets where fitness and sports are not the primary aspects of communications: Hemofarm, Erste Bank, Heineken, Imlek, Mercator, SBB, Mercedes and others. Find our references here.

OUR TEAM

Veroljub Zmijanac

Veroljub Zmijanac

Creative director

System theory and social marketing are the main approaches that have helped Veroljub’s mission to improve people’s attitudes towards running in Serbia. Through this work, instead of fewer than 1,000 runners in 2008, more than 100,000 people are running in Serbia today. Veroljub Zmijanac finished Information Systems at the Faculty of Organizational Sciences.

Tijana Popadić

Tijana Popadić

Account Director

She is one of the leading experts in the field of digital advertising and online media editing. A sociologist by profession, a lover of running and new technologies, Tijana has spent the last 8 years working to connect the two great loves – sports and advertising. Tijana has simultaneously developed Digital Media Academy, a school of digital advertising.

Uroš Zmijanac

Uroš Zmijanac

Sponsorship director

Dragoljub Milosavljević

Dragoljub Milosavljević

Running director

Marina Vignjević

Marina Vignjević

Customer happiness manager

Nevena Prokić

Nevena Prokić

Community manager

Ivan Radenković

Ivan Radenković

Head coach

Milica Luković

Milica Luković

Community manager and copywriter

PILLARS

Three pillars of our existence are:

Future sports marketing

Excellent marketing services in sports – Communication in sports involves the constant exploration of new approaches, media and technologies in order to gain greater attention from participants and fans, to activate sponsorships more creatively and to maximize the profits of all actors.

Sports startup ecosystem

Sport-techEntrepreneurship, and investment fast-growing companies – Serbia’s largest export branch is IT and high technology. Serbia is a country of sport, but innovations and startup projects in the field of sport are recti.

Local sports strategies

Modern and better sports strategies in local governments – Mass-participation (running, biking, triathlon), organizing official competitions, buying world licenses, activating local communities, bringing in tourists, creating jobs promoting the entire region.

SERVICES

We believe that sport is the most powerful platform for emotional and authentic communication with people. And, communicating in sports has never been easier.

Whether you want to reach a sports-active audience or want to communicate your commercial goals through it, we offer you the development and production of an integrated sports and well-being campaign as part of your marketing mix.

If you own the rights to a sporting event, we can help you define the best sponsorship strategy and connect you with the brands that need you.

Full support in the development of your assets

Are you an event organizer, club owner, a young athlete (sports right holder) who is failing to reach your business or marketing goals?

We can PUT YOU ON SPORTS MAP by building your assets (your name, social media channels, your story, visual look…) so you can become bigger than a sports, profitable business.

Launch great sponsorship activations

Brands struggle to find the best rights holders to put their sponsorship strategy in a place. Once the contract is signed, brands often lack resources to work with a rights holder so they bring added value to all participants.

We support this process working both with rights holders and brands in LAUNCHING SPONSORSHIP DEALS big time.